Michael Kors vs Guccio Gucci

Michael Kors vs Guccio Gucci American vs. Foreign Designer Michael Korsvs. Guccio Gucci Showroom Headquarters: Showroom Headquarters: 11 W 42nd St. New York, NY 10018 Via Mecenate, 79, 20138 Milano, Italy Written by: Irene Vastardis Table of Contents: Their Importance 4 Michael Kors Importance . 4 Guccis Importance 4 Background of Designers .. 5 Michael Kors Early Life 5 Launching His Career 5 His Accomplishments .6 Guccio Guccis Early Life ..6 Launching His Career . 7 The Aftermath .. 8 Market Segments .8 Michael Kors Target Market .8 Guccis Target Market .8 Their Unique Designs. 10 Michael Kors Designs ..10 Guccis Designs .11 Promoting Their Products ..13 Michael Kors Licensing Products ..13 Michael Kors Advertising Methods 14 Guccis Advertising Methods ..14 Similarities and Differences 15 Michael Kors and Guccis Similarities .. 15 Michael Kors and Guccis Differences .. 16 Appendix 17 References .19 Their Importance: Michael Kors Importance: Michael Kors is one of the last American Designers that has not looked overseas for style inspiration. He often asks himself first, Where is she wearing that? before designing a garment (Michael Kors Strategic Marketing Plan, 2014). His main focus is on wearable pieces that is still considered luxury yet affordable. He maintains a huge public relation being on Project Runway for so many years and his ad campaigns are as slick as those of high-end brands such as Prada. I believe he is an important designer because of how unique he is. He makes women feel as though they can be beautiful, elegant, and sexy without spending thousands of dollars. He allows women to afford luxury items without the need of going all out. Most importantly, what he designs, can either be worn casually or professionally. I love that because it can be worn absolutely anywhere. A consumer who would buy Michael Kors products could never be too overdressed or underdressed going out somewhere, whether it be a date, a business meeting, or a night out with the girls. Michael Kors is also a huge philanthropist and truly cares about everyone. He believes in the right for every woman and man to feel high-class, important, beautiful, and sexy despite anyones personal income. Guccis Importance: Guccio Gucci is important because his brand lives on for almost a century and is more popular than ever. Gucci has always said the difference between style and fashion is quality (Global Branding Gucci, 2013). His compassion for the business allowed it to grow into a success. He started his company at the age of 40 after he was inspired with luggage bags working as an elevator attendant. He has created unique designs that have been featured in the New Yorks Museum of Modern Art. He is a legend in the eyes of so many amazing designers. His children were able to take over the business and keep it alive. His children had a huge responsibility to take over his fathers business they were able to make it grow into the empire it is today. I can understand how his children felt and how difficult it was because me and my siblings look after my fathers business. It could easily be destroyed in minutes if you dont have the proper guidance. Thats what makes Gucci so special. It was never lost, b ecause his children kept the business alive and more booming than ever. Guccis slogan is quality is remembered long after the price is forgotten (Global Branding Gucci, 2013). Guccio Guccis legacy will always be remembered and live on because he will never be forgotten as one of the greatest luxury Italian designers of all time. Background of Designers: Michael Kors Early life: Michael Kors started off early in the fashion world. Being only a toddler in Long Island, New York, he started to model appearing on Lucky Charms cereal and toilet paper ads. He was born August 9, 1959, being the same day as my grandmothers birthday, he was also a baby boomer (Michael Kors, 2016). He was lucky to be born in an era filled with more privileges after the end of World War II. He was in love with shopping and collected all of the monthly Vogue magazines to keep up with the latest trends. He went to the Fashion Institute of Technology, but dropped out after only two semesters. After he dropped out, he started designing clothes for small Manhattan boutiques at the age of 19 (Michael Kors, 2016). Something in which I can relate to because it is exactly what I am doing now as a job, only, Im still in school. Launching His Career: When his mother remarried businessman Bill Kors, she allowed Michael to design her wedding dress. In 1978, Kors worked for Lothars, a French boutique, where he discovered his first idea to design his own fashion collection (Studenetske, n.d.). Michael Kors Womans Collection was first launched in 1981 (Michael Kors, 2016). He convinced Anna Wintour, editor of New York magazine at the time, to take a look at his collection. He later picked up designers such as Barbara Walters and earned awards for his designs. Michael Kors business was not always successful though because his company ended up going bankrupt in 1990 (Know Your Fashion Designers: 10 Facts About Michael Kors, 2011). He then launched KORS Michael Kors for a lower price line for a younger audience. In 1997, he maintained a job as the creative director of Celine, a French fashion house, and remained in that position for six years (Know Your Fashion Designers: 10 Facts About Michael Kors, 2011). He continued being the creativ e director and expanding his brand, coming out with menswear, accessories and perfumes. His Accomplishments: He then became a judge on Project Runway in 2004 and retired from it in 2012. He won multiple awards including CFDA Womens Fashion Designer of the Year (1999), the CFDA Mens Fashion Designer of the Year (2003), the ACE Accessory Designer of the Year (2006), and the CFDA Lifetime Achievement Award (2010) (Studenetske, n.d.). In August of 2011, after gay marriage became legal in New York, he married his partner, Lance LaPere, at 57 years old, who is now the vice president of Michael Kors Womens Design. Guccio Guccis Early Life: Guccio Gucci founded Gucci in 1921 in Florence, Italy, when he was 40 years old (Global Branding Gucci, 2013). He had four sons that had joined the firm. He was an Italian businessman and fashion designer as well as the founder of the fashion house of Gucci. His wifes name is Aida Calvelli and had six children. As a teenager, Guccio Gucci was a lift boy at the Savoy Hotel in London (Family Fued: The Guccis, 2015). He was inspired by the elegant upper class guests and inspires luggage companies such as HJ Cave Sons, he returned to Florence making travel bags and accessories. In the 1920s, he started out selling leather bags to horsemen. He progressed to making luxury luggage. In 1921, he founded the House of Gucci in Florence as a small family-owned leather saddlery shop (Family Fued: The Guccis, 2015). The business picked up because of the immense profit and new luxuries coming out in the roaring 20s. Launching His Career: In 1938, Gucci opened his first shop on the Via Condotti in Rome, specializing in leather goods (History and Background of Gucci, n.d.). He luckily built a reputation for quality, hireling skilled craftsmen to work in his shop. This was the basis and the foundation of how the house of Gucci was founded. In the 1930s, Gucci became inspired by horseracing. This was a favorite pastime during the 30s (History and Background of Gucci, n.d.). Therefore, he started designing the hardware for his leather goods to resemble horse bits and stirrups. In 1932, he created the GUCCI Loafer Shoe with a gilded horse bit. They are only footwear on display in the New Yorks museum of modern art. In 1947, Gucci introduced The Bamboo Bag, the first iconic bag. It was a saddle bag that featured bamboo handles and the ultimate classic. During the 1950s, the trademark red striped webbing was introduced (Gucci Guide Information, n.d.). It was taken from the original form place on a saddle girth. This became a n emblem much like the leather moccasin with the leather bit (Gucci Guide Information, n.d.). This is famously known worldwide. Its unique creation made it possible for everyone to fall in love, including myself, with his new collection. His creation included products such as luggage, ties, shoes, and the famous handbags sporting the bamboo handle. In 1951, Gucci opened his store in Milan and two years, the company expanded overseas with the Manhattan store. The Aftermath: After Guccis death in 1953, his son Aldo, along with his brothers, took over and helped promote the company internationally (Family Fued: The Guccis, 2015). They were opening open boutiques in the most favored fashion markets such as London, Paris, and New York. The 1960s brought increased fame to the Gucci empire and this was when Gucci was booming. Every Hollywood star was wardrobe in Gucci. Grace Kelly, Peter Sellers, and Audrey Hepburn made the name Gucci synonymous with chic (History and Background of Gucci, n.d.) Although there was success in the business, the family took some downfalls. Brother Maritssio Gucci, took the business over from his founding brother who in turn sold it to an Arab concern in the 1980s. In the early 90s, Guccis image was tarnished when knockoffs appeared everywhere. In order to restore the companys luxury image, the company appointed American Designer Tom Ford as the artistic director in 1994 and kept the position until 2005. As of 2016, Alessandro Mic hele took over the reigns as creative director from Frida Gianninis position. He incorporates a lot of Greek mythology in his designs. Since then, it has become a popular name we all know and love today. Market Segments: Michael Korss Target Market: Michael Kors target market is for womens leather goods and accessories while it showcases fewer items in clothing. They have obtained 521 stores globally (Michael Kors Strategic Marketing Plan, 2014). They first started off selling in high-end department stores such a as Bergdorf Goodman and Saks Fifth Avenue. However, 82% of their demographic are females and 36% of the demographic are aged between 26-35 (Michael Kors Strategic Marketing Plan, 2014). Their social status is for the middle class and a lifestyle that is already established. Those who have an adequately paying job and money to spend. Because it is more attainable prices, the result of their audience is younger because it is affordable, although older women shop his collection as well. Personally, I love the fact that its affordable and own many different pieces from his bags, to wallets, shoes, and phone cases. The lifestyle is young, fashionable, and to be in-style. Guccis Target Market: Gucci focuses on middle and high class income. Their market is more of a higher social status, whether its a marries couple sharing joint income or a bachelor/bachelorette with a well-paying occupation. Their target age group is 26-40 years old although some do manage to purchase the Gucci brand in their early 20s (Gucci Guilty Advertising Marketing Campaign, 2015). Their lifestyle is most typically for the wealthy, independent New York business woman/man. Personally owning some of Guccis products such as their bags, shoes, belts, and even luggage, gives me a sense of importance. It gives me a sense of feeling like I am with those who are fashion forward and I have what they have in the introductory stages. Their target markets personality is for those who have a personality of excitement. Competence and sophistication and embrace it through this Italian brand. Those who want to reach the status quo, are fashion conscious, and are socialites (Gucci Guilty Advertising Marketing Camp aign, 2015). Their look goes for the woman to look bold, sexy, glamourous, trendy, classy and confident. Knowing I can afford and appreciate the brand as much as I do, gives me the feeling of being that so-called fashionista and having good taste for what I buy. Their Unique Designs: Michael Kors Designs: All of the Michael Kors handbags are made in China and manufactures by Sitoy Group Holdings LTD (Michael Kors Strategic Marketing Plan, 2014). Michael Kors has discovered his niche in the industry with creating a combination of casual, street wear, athletics wear, and evening wear. He has made it so that it can appeal to almost everyone. Instead of other designers who focus solely on evening and business wear, Michael Kors took his collection in a different direction. He mostly uses leather as his best fabric to create these wonderful handbags in his Michael Kors Studio and Michael Michael Kors collections. Michael Kors is best known for his repeated logo on all of his accessories. He designs his bags with honeycomb MK logo print (See Figure 1-1). The known leather handbag with the pebbled leather satchel has been a staple in his designs (See Figure 1-2). Even Michele Obama popularized Michael Kors even more wearing his black shift dress in his Spring 2009 collected as her first portrait as first lady (See Figure 1-3). Even his other collection, Michael Micha el Kors has a similar saffiano leather design as his original collection, Michael Kors (See Figure 1-4). Figure 1-1 Figure 1-2 Figure 1-3 Figure 1-4 Guccis Designs: All the merchandise for Gucci is made in Italy. Gucci is best known of course for their leather goods. Now however, they have a line of perfumes, cosmetics, shoes, and eyeglasses, belts, luggage, jewelry, watches, and bags. They now have over 380 directly operated stores worldwide (Global Branding Gucci, 2013). Ready to wear the flora was a scarf which was called a Flouard created for Grace Kelly in 1966, was created for the Monaco princess (See Figure 2-1). The pattern was completely made out of silk and is still being used today in a variety of colors. Jackie Kennedy helped by being photographed with the Gucci shoulder strap which became known as the Jackie O Bag (Global Branding Gucci, 2013). Audrey Hepburn was the woman who helped brand Gucci to become successful (See Figure 2-2). They crafted durable woven canvas and a leather trim to make the luxurious symbol of the original GG pattern. The horse bit/icon design, which is one of my favorites, was seen on handbags, leather goods , and clothing, but was first introduced in 1953 on a pair of loafers (See Figure 2-3). I love the loafer look because I believe it is a staple for every man. The sophistication and class that shoe brings as they walk into work speaks volumes. The fashion conscious man can see that it is simply a must have in their closet. The Bamboo top handle was released in 1947 (See Figure 2-4). It was re-released in 2000, making it more modern and refined. The bag is now composed of 140 separate pieces made in Gucci Florentine workshops. Figure 2-1 Figure 2-2 Figure 2-3 Figure 2-4 Promoting Their Products: Michael Kors Licensing Products: Michael Kors has a lot of licensed products that he advertises through different companies. He has licensed watches and jewelry that has been licensed exclusively to Fossil. His watches came out in 2004 and his jewelry came out in 2010 (Michael Kors Strategic Marketing Plan, 2014). They are both sold in Michael Kors retail stores, wholesale customers, and select watch retailers. The watches sell from anywhere to $150 to $500. The jewelry includes bracelets, necklaces, rings, and earrings and sells between $45 and $375 (Michael Kors Strategic Marketing Plan, 2014). I personally love his jewelry, especially the watches. His watches are timeless and gives a sense of pure luxury as you put it on. The encrusted crystals and gold face and band truly gives it its endless look. He also has licensed eye wear that is exclusive to Marchon ever since January in 2004. The collection is focused on status eye wear (Michael Kors Strategic Marketing Plan, 2014). He sells them in Michael Kors retail s tores, wholesale customers, select sunglass retailers, and prescription eye wear providers. The retail price is from anywhere in between $85 to $285. He works with Estee Lauder with his fragrance and beauty ever since May of 2003. In 2013, his tag line was Sporty Sexy Glam, which is still continuing to be their standard of set style (Michael Kors Strategic Marketing Plan, 2014). They are sold in retail stores, wholesale customers, and select fragrance retailers. The price range is typically around $20 to $115. His handbags and small leather goods range from $500 to $6,000, while his footwear is anywhere from $500 to $1,300. His womens apparel, which is his smallest category, ranges from $400 to $4,000 (Michael Kors Strategic Marketing Plan, 2014). Michael Kors Advertising Methods: The way Kors advertises is through his ads always about boarding a private jet or hanging around on a yacht in the French Riviera. His ads are usually in magazines such as Vogue, Harpers Bazaar, and Vanity Fair(Michael Kors Strategic Marketing Plan, 2014). They promote in these magazines for the fashion-conscious women out there to create their own personal style. He advertises in these magazines because of the similar interest medium to attract the magazine and the customer target market. The luxury at an attainable price is the strength of the brand. He also sells his products at department stores such as Bloomingdales, Nordstrom, Macys, Lord Taylors, Neiman Marcus, Saks Fifth Avenue, and many others. North America is the largest Michael Kors geographical market but is also expanding in Europe and Asia (Segmenting and Targeting Market, 1970). For those who may not be able to reach the store, a consumer may always purchase them on his website. Guccis Advertising Methods: The attitude towards Guccis advertisements is the sense of defiance of a young and social demographic. Women see it as a sense of elegance and beauty and men see it as a cool brand. Gucci advertises in magazines such as GQ, Vogue, Mens Health, Cosmopolitan, Esquire, Glamour, and many others (Gucci Guilty Advertising Marketing Campaign, 2015). They advertise big on Facebook and Twitter as well as other social media sites. They even have their own geo-filters on Snapchat that can be activated while stepping into any Gucci boutique. Their retailer engineers are Amazon, Selfridges, and Harrods. They have public transportation billboard advertisements and digital advertisements too. There is also TV commercial advertising for the brand. I typically always see commercials based around their perfumes, especially the most popular Gucci Guilty. They always having an aesthetically pleasing actor and actress using sensory marketing to attract their customers. Consumers can buy Gucci products a cross the globe including the United States, Europe, Asia, Australia, Hong Kong, Japan, Singapore, and Switzerland (Gucci Guilty Advertising Marketing Campaign, 2015). Gucci products are sold at any Gucci retail stores and other department stores such as Macys, Nordstrom, Neiman Marcus, Saks Fifth Avenue, Bloomingdales, and many others. If consumers are unable to reach the store, they are always able to order off the Gucci website and get the merchandise delivered to their home with more convenience. Similarities and Differences: Michael Kors and Guccis Similarities: Some similarities these two designers have is their niche in luxury leather handbags. They both started off selling leather goods and expanded their realm into making apparel, cosmetics, eyewear, shows, and fragrances. Their logo is both the first and last initial of their names. They both create an elegant and chic look to their brand and are intended for the business working man/woman. Neither of them had a college degree but both started on their own because of their true love for luxury goods. Their way of marketing is through retail stores, department stores, and online. They advertise through social media and magazines as well. Michael Kors and Guccis Differences: One main difference about Gucci and Michael Kors is the price range of their products. Gucci sells handbags anywhere from $395 to $29,000, while Michael Kors sells them anywhere from $98 to $3,000. All of Guccis products are made in Italy while Michael Kors is typically made in China or Vietnam. Michael Kors gets his inspiration from American designs while Gucci was inspired through his daily pastime in Italy. Gucci then created more designs through watching the trends of fashion around the world. Guccio Gucci was inspired through fashion by being an elevator assistant. He started designing by the age of 40 with his niche being leather because he loved watching horseracing. Michael Kors knew he wanted to be a designer from a young age. He started modeling by the age of 9 and worked his way to design his own womens collection by the age of 21. Michael Kors is a younger demographic and aims more towards a comfortable lifestyle Guccis demographic is a little bit more sophisticated and h as more of a lavished lifestyle. Either way, I am in love with both of these brands. They are the majority of my wardrobe and my accessories that are very well known designers. I love how they can be so different and similar at the same time. Michael Kors is known for bringing in a younger demographic, while also bringing and older demographic as well, but for Gucci to also lure in those who are younger with his timeless designs shows just how brilliant they truly are. Appendix Alas, M. and Piggott, M. (1966). Flora Pattern [Picture]. Retrieved by http://www.dailymail.co.uk/femail/article-2267265/Charlotte-Casiraghi-poses-new-Gucci-campaign-wearing-iconic-Flora-scarf-grandmother-Grace-Kelly-Sixties.html Daly, D. (2010). Jackie O [Picture]. Retrieved by https://www.youtube.com/watch?v=6v4YNGDlRNM. Elizabeth, L. (2015). The Honeycomb Print [Picture]. Retrieved by https://workinglook.com/2015/09/23/how-to-find-the-real-markdowns-at-michael-kors-outlets/ Hill, M. (n.d.) Gucci Logo [Picture]. Retrieved by https://clipartfest.com/download/8d406f591e87e0e8b1209d2a12c990e5e8ba246f.html Gucci. (2016). Bamboo Classic Leather Top Handle [Picture]. Retrieved by https://www.gucci.com/int/en/pr/women/handbags/womens-top-handles/bamboo-classic-leather-top-handle-p-409398ARU0N1000 Gucci. (2016). Floras Scarf [Picture]. Retreived by https://www.gucci.com/us/en/pr/women/womens-accessories/womens-silks-scarves/womens-scarves/flora-silk-printed-scarf-p-0227963G0019000 Gucci. (2016). Leather Horsebit Loafers [Picture]. Retrieved by https://www.gucci.com/us/en/pr/women/womens-shoes/womens-moccasins-loafers/leather-horsebit-loafers-p-460118C9D001000 Kors, M. (2017). Jet Set Travel Saffiano Leather Small Tote [Picture]. Retrieved by https://www.michaelkors.com/product/jet-set-travel-saffiano-leather-small-tote/_/R-US_30H1GTVT1L?ecid=MKC_Google_USgclid=Cj0KEQjwk-jGBRCbxoPLld_bp-IBEiQAgJaftSIh-BKxs9noCY5-55lUAxyheRXGOyvVi9Y1tiDVVCoaArHL8P8HAQ Kors, M. (2017). Mercer Large Leather Satchel [Picture]. Retrieved by https://www.michaelkors.com/product/mercer-large-leather-satchel/_/R-US_30H6GM9S3L?ecid=MKC_Google_USgclid=Cj0KEQjwk-jGBRCbxoPLld_bp-IBEiQAgJaftdtKvzSB8yl8y5KQRn60S96H_Qei7qhgtxy0fLik6mMaAuSU8P8HAQ Kors, M. (2009). Michele Obama in MK Dress [Picture]. Retrieved by https://www.emaze.com/@AIRRCOWW/MICHAEL-KORS N. A. (2015) Michael Kors [Picture]. Retrieved by http://icecreamconvos.com/rumor-control-michael-kors-doesnt-like-black-people/ N. A. (2015) Guccio Gucci [Picture]. Retrieved by http://www.todayifoundout.com/index.php/2015/06/family-feud-the-guccis/ Naziera, S. (n.d.) MK Logo In Gold [Picture]. Retrieved by https://www.pinterest.com/pin/447123069226714946/ References Family Fued: The Guccis. (2015, June 15). Retrieved March 28, 2017, from Today I Found Out: http://www.todayifoundout.com/index.php/2015/06/family-feud-the-guccis/ Global Branding Gucci. (2013, August 01). Retrieved March 27, 2017, from LinkedIn Slideshare: http://www.slideshare.net/sujasrait/global-branding-gucci Gucci Guide Information. (n.d.). Retrieved March 27, 2017, from Gucci Guide Information: https://www.yoogiscloset.com/gucci/guide Gucci Guilty Advertising Marketing Campaign. (2015, April 29). Retrieved March 27, 2017, from LinkedIn Slideshare: https://www.slideshare.net/TomPheby/gucci-guilty-advertising-marketing-campaign History and Background of Gucci. (n.d.). Retrieved March 27, 2016, from Discount Perfume: http://www.fragrancex.com/products/_bid_gucci-am-cid_perfume-am-lid_g__brand_history.html Know Your Fashion Designers: 10 Facts About Michael Kors. (2011, April 21). Retrieved March 27, 2017, from College Fashion: http://www.collegefashion.net/news/know-your-fashion-designers-10-facts-about-michael-kors/ Marketing Plan of Gucci. (2016, March 18). Retrieved March 27, 2017, from Marketing Dawn: http://marketingdawn.com/marketing-plan-of-gucci/ Michael Kors. (2016, February 04). Retrieved March 27, 2017, from Biography.com: http://www.biography.com/people/michael-kors-594228#early-life Michael Kors Strategic Marketing Plan. (2014, March 06). Retrieved March 27, 2017, from LinkedIn Slideshare: https://www.slideshare.net/jplopan/michael-kors-strategic-marketing-plan Segmenting and Targeting Market. (1970, January 01). Retrieved March 27, 2017, from Michael Kors: http://desireeimichaelkors.blogspot.com/2013/05/ch-8-segmenting-and-targeting-markets.html Studenetske. (n.d.). Retrieved March 27, 2016, from http://www.studentske.sk/anglictina/History%20of%20Guccio%20Gucci.htm

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Informative Speech Outline, Children and Violence Essay

General Purpose/ Goal: To inform. Specific Goal: I want my audience to know more about TV violence and children’s exposure to it. Thesis Statement: My informative speech is going to inform you about the definition of violence, how the media rates violence, and children’s exposure to media violence. Organizational Pattern: Topical INTRODUCTION I. Mahatma Gandhi said, â€Å"An eye for an eye will only make the whole world blind.† II. Today I am going to inform you about the issues of TV violence and the impact of the contents’ exposure to children. III. I am not a parent myself; however this issue should be of concern to each and every one of you because children are our future and we should do what we can to keep our futures looking bright. IV. From the definition of violence, how the media rates violence, and children’s exposure to media violence. (Transition: With that being said, let me tell you about what the definition of violence is and what is considered to be violent.) BODY I. What is considered to be violent can vary greatly, depending on the people you address. A.As stated in the Merriam-Webster’s dictionary, violence is defined as, â€Å"an exertion of physical force so as to injure or abuse (as in warfare effecting illegal entry into a house)† and/or, â€Å"an instance of violent treatment or procedure†. B. According to law.yourdictionary.com, violence is defined as, â€Å"the use of physical force, especially physical force utilized with malice and/or the attempt to harm someone.† C. Both of these definitions are pretty similar, basically meaning violence is anything involving the use of physical force to cause harm to others. 1. Violence can be anything from punching someone in the face to something more severe, such as stabbing someone with a knife and killing them. 2.Law enforcement punishes people that act violently and the severity of the punishment depends on the age of the criminal and the type of violence committed. (Transition: With that knowledge of what violence is, let me inform you of how the media rates violence.) II. The media has a general guideline for the suitability of shows for different age groups. A.Television shows have audience ratings, designed to help indicate which audience the TV program is appropriate for. 1.TV-Y, which is appropriate for all children, targeting children from ages 2-6 yrs. Old. 2.TV-Y7, directed to older children. Ages 7yrs. old and up. 3.TV-G, general audience. 4.TV-PG, parental guidance suggested. May contain material that parents may find unsuitable for younger children. Including moderate violence, some sexual situations, infrequent coarse language, or some suggestive dialogue. 5.TV-14, parents strongly cautioned. Ages 14 yrs. and up. To include: intense violence, intense sexual situations, strong coarse language, or intensely suggestive dialogue. 6.TV-MA, mature audience only. Unsuitable for children under 17. Contains graphic violence, explicit sexual activity, or crude indecent language. B.Even though there are warnings for the material that you are about to view on the TV, these warnings don’t physically stop you from watching the content that isn’t appropriate for your age group. (Transition: Now that you see the relationship between media and violence, let’s talk about my last main point, which is children’s exposure to media violence.) III. With the media increasing the amount of violent shows aired, children are becoming more exposed to the content. A. The media doesn’t necessarily target children as their main audience, but children nowadays do have more access to exposure of it on TV, whether it is due to the lack of parents monitoring what children watch or the mere public airing of it. B.According to the American Academy of Pediatrics website, â€Å"they found that children’s shows had the most violence of all television programming and that statistics read that some cartoons average twenty acts of violence in one hour, and by the age of eighteen children will have seen 16,000 simulated murders and 200,000 acts of violence on television.† 1.The American Academy of Pediatrics website also says that, â€Å" Television programs display 812 violent acts per hour; children’s programming, particularly cartoons, displays up to 20 violent acts hourly. C.The American Academy of Child and Adolescent Psychiatry says that, â€Å"hundreds of studies of the effects of TV violence on children and teenagers have found that children may: become â€Å"immune† or numb to the horror of violence, gradually accept violence as a way to solve problems, imitate the violence they observe on television; and identify with certain characters, victims and/or victimizers.† D.Professor Craig Anderson testified before the U.S. Senate Commerce Committee hearing in 2004, stating three effects of exposure to media violence, â€Å"short-term effects: aggression increases immediately after viewing a violent TV show or movie, and it lasts for at least 20 minutes. Long term effects: children who watch a lot of violent shows become more violent as adults than they would have become had they not been exposed to so much TV and movie violence. Long-term and short-term effects occur to both boys and girls.† CONCLUSION I. In conclusion II. I have told you about the definition of violence, how the media uses violence for entertainment, and about children’s exposure to TV violence. III. Please take this information to heart, when you’re sitting down on your lazy boy recliner after work and trying to choose something to watch on TV. IV. So I ask you, is your eye really worth the violence? Works Cited â€Å"ACT Against Violence : Media Violence & Children : At Home.† Adults and Children Together Against Violence Web Site. N.p., 2013. Web. 13 Feb. 2013. . Adams, Nicole. â€Å"How Tv Violence Affects Kids | LIVESTRONG.COM.†LIVESTRONG.COM – Lose Weight & Get Fit with Diet, Nutrition & Fitness Tools | LIVESTRONG.COM. N.p., 20 July 2012. Web. 19 Feb. 2013. . â€Å"Children and TV Violence.† American Academy of Child & Adolescent Psychiatry. N.p., Nov. 2002. Web. 13 Feb. 2013. . â€Å"Media Violence and Children’s Play.† Sacramento City College. Child Action, Inc, n.d. Web. 19 Feb. 2013. . â€Å"Media Violence, Sex Threaten Kids, Pediatricians Say – ABC

Using the Spanish Verb Pasar

Like its English cognate to pass, the Spanish verb pasar has a variety of meanings that often vaguely relate to movement in space or time. The key to translating the verb, more so than with most words, is understanding the context. Pasar is regularly conjugated, using the pattern of verbs such as hablar. Pasar as a Verb of Happening Although the English pass is sometimes a synonym for to happen, such usage is extremely common in Spanish. Another possible translations for this usage is to occur or to take place. Dime quà © te pasà ³. (Tell me what happened to you.)Nadie sabà ­a decirnos lo que pasaba, habà ­a mucha confusià ³n. (Nobody knew to tell us what happened, there was so much confusion.)Mira lo que pasa cuando les dices a las personas que son bellas. (Look at what happens to people when you say they are beautiful.) Other Common Meanings of Pasar Here are the other meanings of pasar you are most likely to come across: To happen, to occur:  ¿Quà © ha pasado aquà ­? (What happened here?) Pase lo que pase estoy a tu lado. (Whatever happens, Im at your side.) Creo que ya pasà ³. (I think it has already happened.) To spend (time): Pasà ³ todo el dà ­a con la familia de Juan. (She spent all day with Juans family.) Pasaba los fines de semana tocando su guitarra. (He would spend weekends playing his guitar.) To move or travel: No pasa el tren por la ciudad. (The train doesnt go through the city.) To enter a room or area:  ¡Bienvenida a mi casa!  ¡Pasa! (Welcome to my house! Come in!) To cross (a line of some sort): Pasamos la frontera y entramos en Portugal. (We crossed the border and entered Portugal.) El general Torrejà ³n pasà ³ el rà ­o con la caballerà ­a. (General Torrejon crossed the river with the cavalry.) To go past: Siga derecho y pase 5 semà ¡foros. (Go straight ahead and pass five traffic lights.) Cervantes pasà ³ por aquà ­. (Cervantes came by here.) To hand over an object: Pà ¡same la salsa, por favor. (Pass the sauce, please.) No me pasà ³ nada. (He didnt give me anything.) To endure, to suffer, to put up with: Nunca pasaron hambre gracias a que sus ancestros gallegos trabajaron como animales. (They never suffered from hunger because their ancestors worked like animals.) Dios no nos abandona cuando pasamos por el fuego de la prueba. (God does not abandon us when we go through the fiery ordeal.) To experience: No puedes pasar sin Internet. (I cant get by without the Internet.) No tenà ­a amigos ni amigas, por eso me lo pasaba mal. (I didnt have male friends nor female friends, and because of this I had a rough time.) To pass (a test): La nià ±a no pasà ³ el examen de audicià ³n. (The girl didnt pass the audition.) To exceed: Pasamos de los 150 kilà ³metros por hora. (We went faster than 150 kilometers per hour.) To overlook (in the phrase pasar por alto): Pasarà © por alto tus errores. (Ill overlook your mistakes.) To show (a motion picture): Disney Channel pasà ³ la pelà ­cula con escenas nuevas. (The Disney Channel showed the movie with new scenes.) To forget: No entiendo como  se me pasà ³ estudiar  lo mà ¡s importante. (I dont now how I forgot to study the most important thing.) Reflexive Usage of Pasarse The reflexive form pasarse is often used with little or no change in meaning, although it sometimes suggests that the action was surprising, sudden, or unwanted:  ¿Nadie se pasà ³ por aquà ­? (Nobody passed through here?)Muchos jà ³venes se pasaron por la puerta de acceso para adultos mayores. (Many young people passed through the access door for older adults.)En una torre de enfriamiento, el agua se pasa por el condensa. (In a cooling tower, the water passes through the condenser.) Key Takeaways Pasar is a common Spanish verb that is often used to mean to happen.Other meanings of pasar coincide with many of the meanings of its English cognate, to pass.The reflexive form pasarse usually has little or no difference in meaning from the normal form.

Ray Bradbury s Fahrenheit 451 - 1408 Words

INTRODUCTION Although there are many differences in the way a utopia is achieved and ultimately the way it falls apart, the peace and harmony desired for a utopia is the same. Each book portrays different societies. In â€Å"Fahrenheit 451,† firemen are the people who have a job of hunting down and burning any books found in the community. In â€Å"The Giver,† there is no war, no crime committed, and no hunger. Every person has a job and a purpose. PARAGRAPH 1 Ray Bradbury portrays a dystopian vision in his novel â€Å"Fahrenheit 451.† Fahrenheit 451 is a dystopian society which attempts to become a utopian society. This is difficult because the people in the community still question their own society, and some even still carry books in their homes illegally. The main purpose in this novel is to show how books are illegal and the people who are found with books in their homes, will have their homes burned down as well as them being arrested. No one is supposed to read books as it will make people start developing opinions. All this instead of putting out fires. This is an example of censorship. The government started banning books to protect the people from learning something new, but as time passed, the firemen used this system for control. The burning of the houses is a form of control, and the firemen only burn the houses during the night. This is an example of propaganda. By burning the houses at night, the fires burst s into the air becoming a show for the rest of theShow MoreRelatedRay Bradbury s Fahrenheit 4511721 Words   |  7 Pagesliterature slowly disappear from the minds of the population? This is the question that Ray Bradbury’s novel, Fahrenheit 451, attempts to answer. In this book, he describes a hypothetical world in which the population not only avoids reading, but has made owning books an unthinkable crime, with all books discovered burned, along with the houses of those who hoarded them. In this dystopian future created by Bradbury, the beauty that is literature has been replaced in society by television programs andRead MoreRay Bradbury s Fahrenheit 4511358 Words   |  6 Pagesnotice them, books were outlawed, knowledge was forbidden, and memories were hard to come by? In the 1950 novel Fahrenheit 451, author Ray Bradbury presents a society which invokes much thought about the way we live in society today. It’s a story about a lifestyle in the future that has evolved from our present, but in seemingly different worlds. Through the protagonist, Guy Montag, Bradbury makes a wider point about the dangers that a society can present. The government of this future forbids itsRead MoreRay Bradbury s Fahrenheit 4511360 Words   |  6 Pages Ray Bradbury and his Fahrenheit 451 Future Technology has had many great contributions, but is it destroying America as author Ray Bradbury foreseen back in the 1950’s. The intent of this paper is to explain how Fahrenheit 451, which was written over 65 years ago, has begun to come true in some aspects of American society today. The intended audience for this paper is fellow students who have not read this novel, and the professor. Ray Bradbury’s role in Fahrenheit 451 is to help readers understandRead MoreRay Bradbury s Fahrenheit 4511120 Words   |  5 Pagesindividuality suppression, and the ever-growing gap between upper and lower class. The United States is heading down the path of becoming a dystopian society. Citizens in the United States have the same general behavior as those in Ray Bradbury’s novel, Fahrenheit 451. This novel features a world where cars are fast, music is loud, and watching television is the main way to spend free time. People rarely make time for each other, rarely imagine and form their own opinions, and rarely take the timeRead MoreRay Bradbury s Fahrenheit 4512532 Words   |  11 PagesRay Bradbury’s Fahrenheit 451 is a magnificent masterpiece written to aid in visualizing what a distant future dystopian society would look like; one in which everyone lives in the fast lane, technology is at its crowning, void of human relations and instant satisfactions, as well as gratifications, are constantly being pursued. The novel was written during the era where communism and the holocaust began to sprout. Mr. Bradbury, being a patriot of his country, feared that society was leaning towardRead MoreRay Bradbury s Fahrenheit 451976 Words   |  4 PagesGuy Mont age from Ray Bradbury’s novel Fahrenheit 451 would be similar to life without a choice. Bradbury’s novel Fahrenheit 451 demonstrates how excessive use of technology affects a person’s relationship. Montage is the protagonist of the novel who is a fireman. Montage lives in a world where his job is to burn books, and initiate a fire. The government is trying to outlaw the use of books in the city. Bradbury portrays this new world through the character of Montage. Bradbury describes Montage’sRead MoreRay Bradbury s Fahrenheit 4512451 Words   |  10 PagesRay Bradbury’s Fahrenheit 451, is a prime example of social criticism. The story sets in the 24th century where people race jet cars; the author’s idea of the future. It shows a flawed social structure, controlled by the media and government with banning and burning of books, and suppressing society’s minds from history. Their logical thought was that it would keep society from thinki ng too much, which in turn would prevent bad thoughts, and to keep them â€Å"happy all the time†. The book tells a storyRead MoreRay Bradbury s Fahrenheit 4511410 Words   |  6 PagesRay Bradbury’s Fahrenheit 451, published in 1953 by Ballantine Books, rose to fame quickly and surely as a grandfather of the dystopian genre. A year after its release, Greg Conklin of Galaxy Science Fiction named the novel, â€Å"among the great works of the imagination written in English in the last decade or more† (Conklin). The Chicago Sunday Tribune s August Derleth called it a shockingly savage prophetic view of one possible future way of life, while honoring Bradbury in sight of his brilliantRead MoreRay Bradbury s Fahrenheit 4512323 Words   |  10 Pagesnot accepted, or even worse, a detached society where emotions no longer exist. By reading the first few pages of Fahrenheit 451, readers immediately get the feeling of a dystopian society. Firemen creating fires, instea d of extinguishing them, and technology that has taken their society to a whole new level of entertainment. These are exaggerated ideas right off the bat, yet Ray Bradbury carries the readers through the story in order to show them his own outlook on the future- in fact, all dystopianRead MoreRay Bradbury s Fahrenheit 4512071 Words   |  9 Pageslives? In the book Fahrenheit 451, Ray Bradbury depicts a society that is immersed in technology, which becomes an obsession for most of its people. Bradbury also describes the negative effects that come with this technology, especially losing essential human traits like communication and common sense. Finally, Bradbury sends the message that technology is so powerful that it not only controls certain people, but an entire society as well. In the book Fahrenheit 451, Ray Bradbury describes the dangers

Dystopian Novel, The Lord Of The Flies - 1736 Words

One experiences dystopia when their condition of life is unpleasant or bad typically because of the totalitarian or environmentally degrading government. A dystopian novel can be described as a dark vision of our future. Based off all of the works read the character’s fit into the dystopian lifestyle. The dystopian lifestyle practiced by the characters can also depict the way other people felt during time of the dystopian time period. Many of the people affected were not able to survive, and therefore turned themselves in for death or for other unsettling situations. In the novel, The Lord of The Flies, by William Golding, the dystopian literature elicits the lack of freewill. The novel begins by describing similar dystopian characteristics such as an abnormal lifestyle and environment. The abnormal setting introduction shows how the condition of life at the island is bad. â€Å"This is an island. At least I think it’s an island. That’s a reef out in the sea. Pe rhaps there aren’t any grownups anywhere†(Golding 1). During this time it appears that a plane with a lot of school boys had crashed into an island and there weren’t any adult survivors only boys. Quickly the boys began to freak out when they realized they didn’t have any adult surveillance. The need for order was badly needed in order for the survivors to get off the island. At the start the boys all have good comradery but it quickly evolves into fights and disagreements. They all begin to argueShow MoreRelatedComparative Analysis Of Brave New World And Lord Of The Flies 888 Words   |  4 PagesWorld and Lord of the Flies: Comparative Analysis on Archetypes Sometimes, societies cannot avoid sacrifice in order to thrive. Unfortunately, the purest individuals often make the sacrifices, not the deserving. Jesus Christ, a common archetype among literary characters, sacrificed himself for His community and people around Him. William Golding and Aldous Huxley’s contemporary dystopian novels reflect a similar theme through their use of archetypes. For instance, both Brave New World and Lord of theRead MoreLord of the FLies by William Golding682 Words   |  3 PagesLord of the Flies written by William Golding is a dramatic dystopian novel, which presents the theme of the â€Å"darkness of man’s heart†. During the midst of the war a group of young boys are stranded on an uninhabited island, with no adults, after their plane crashes. Their journey to civilized order commences by voting for the leader, which Ralph, representing the common good, is chosen and not Jack, the one in desire for absolute power. Furthermore, they are each given responsibilities, but JackRead MoreThe Hunger Games And Lord Of The Flies Literary Analysis1419 Words   |  6 PagesGames by Suzanne Collins and Lord of the Flies by William Golding are skillful depictions of what occurs when youths are isolated from the rest of society. Occurring in dystopian realities, groups of youths are left stranded in a designated, isolated area with dangerous and impenetrable boundaries. Without the presence of rules or authority, many characters in both novels must make changes to their moral compasses in order to survive. Immediately, characters from both novels cling to one another forRead MoreUtopia:The Flawed Pursuit for Perfection1000 Words   |  4 Pagesmodern works and form the basis for this analysis in William Golding’s The Lord of the Flies and Suzanne Collins’s The Hunger Games. Through their most recognised pieces, Golding and Collins demonstrate that free will and control cannot be moderated effectively to susta in a utopian society. Demonstrating that human greed and corruption dismantle these ideals, effectively creating a dystopia. Through The Lord of the Flies, Golding demonstrates the degradation of a potentially utopic society, intoRead MoreWilliam Golding s Lord Of The Flies1745 Words   |  7 Pages1954 novel, Lord of the Flies by Nobel Prize-winner William Golding is a dystopian allegory indicative of vast aspects of the human condition. Set in the midst of a nuclear war, the text details a group of marooned British school boys as they regress to a primitive state. Free from the rules and structures of civilisation and society, the boys split into factions - some attempting to maintain order and achieve common goals; others seeking anarchy and violence. The novel is based on Golding’s experienceRead MoreThe Struggle for Power and Authority1184 Words   |  5 Pagesthat indwell mankind. The two novels Animal Farm and Lord of the Flies both have main characters that uniquely manifest these attributes. Napoleon and Jack approach discipline in a dictorial manner by using intimidation, propaganda and fear while Snowball and Ralph apply a more democratic method when dealing with the animals. Napoleon and Snowball have different techniques and values on how leadership in life should be conducted. This is also true in Lord of the Flies in the conflict between RalphRead MoreCivility Vs. Savagery In William Goldings Lord Of The Flies1397 Words   |  6 PagesIn the novel â€Å"Lord of the Flies† written by William Golding the novels main theme was civility versus savagery. The novel is about school boys who get stranded in an island because the airplane the boys were in was shot down. The only adult who was the pilot died so the boys had to learn how to survive without any adults. The schoolboys were aged ranged from 6 to 12 and since there is no adult supervision the boys vote for a leader which causes conflict with two boys. Things begin to get out of handRead MoreAllegory and Symbols in Lord of the Flies by William Golding Essay1079 Words   |  5 PagesThe Lord of the F lies is a novel hardly definable that bounders among many genres. Though we may find typical characteristics of adventure, dystopian or religious fiction, the dealing of symbols turn this as a potentially allegorical novel which can be studied and interpreted through different visions and perspectives. Characters and objects resemble behaviors, historical processes, personality styles and emotions. The narrator found in these the â€Å"objective correlative† to evoke different emotionsRead MoreTo What Extent Does a Marxist Reading of Lord of the Flies Lead to a Fuller Understanding of the Novel?1888 Words   |  8 PagesTo what extent does a Marxist reading of ‘Lord of the Flies’ lead to a fuller understanding of the novel? ‘Lord of the Flies’ is based almost entirely on Golding’s view that evil is an inherent force in every man, â€Å"man produces evil as a bee produces honey†. Golding acquired this belief while he was a soldier in the Second World War. From that point on, he became extremely pessimistic about human nature, calling it â€Å"the disease of being human†. This belief is shown very clearly, as he puts ‘innocent’Read MoreLord Of The Flies, By William Golding, And Brave New World1870 Words   |  8 Pagesdifferences and new ways to find the solution. In the dystopian novels, Lord of the Flies, by William Golding, and Brave New World, by Aldous Huxley, there is a similarity in the theme of civilization and savagery, and a difference in the theme of choosing happiness over the truth. These similarities provide common ideas between the novels, while the differences give readers a new perspective and additional insight on a topic. The novels have a common theme of the clear divide between the

Qualitative Domestic Violence in Australia for Criminology Area

Question: Discuss about theQualitative Domestic Violence in Australia for Criminology Area. Answer: Introduction The Family Act 1975 defines domestic violence in Australia being a behaviour of a person threatening to control or coerce members of family to be fearful(Livingston, 2011). The act primarily refers to violence amongst people having or have had intimate relationship in domestic setting. Most prevalent form of domestic violence is of men against female partners and also extends to include same-sex relationships. States legislations sometimes applies broader concepts to include more types of violence, as in Victoria it is referred to as family violence. The scope of this study analyses qualitatively parliamentary publication of Mitchell (2011) Domestic violence in Australia: an overview of the issues. The scope of this journal evaluates to find correlation between sale of alcohol with that domestic abuse cases. The reseacrh was udnertaken as a social rescherch program for Federal Government. Research Aims and Questions Domestic violence is a grave criminal offence and is often under reported or avoided. The scope of this article primary conducts a correlation between alcohol density and rates of domestic violence in Australia(Hennink, 2010). The scope of the above article evaluates the following research aims and questions pertaining to the topic. Research Aim 1: To understand the meaning of domestic violence and its types prevalence across various parts of the country Research Aim 2: To analyse the risk factors associated with domestic violence, especially use of alcohol and other drugs Research Aim 3: To evaluate various risk groups facing violence Research Aim 4: To analyse cases that are reported to police for seeking help Research Aim 5: To action taken by police to resolve cases In order to answer the above research aims the following questions has to be answered(Taylor, 2015). Research Question 1: What are the various definitions of domestic violence used across Australia? Research Question 2: What are the prevalent types of domestic violence? Research Question 3: Who are the risk groups facing domestic violence? Research Question 4: How many cases of domestic violence are reported to police? Research Question 5: What is the action taken by police to resolve cases reported of domestic violence? Qualitative Method evaluation The journal is an integral paper that understands the correlation between liquor license rate, reports made to police authorities in a given area with that of domestic violence rate from local police data. The author of the paper has adopted qualitative methods of evaluation by collection of data from various parts of Australia(Tracy, 2012). Subjective data was appropriate and used for the purpose of the study to draw correlation between variables proposed. The scholar mostly adopted data collection from metropolitan areas of Australia. The article conducts research in area that had not been attempted earlier in Australia. The scholar adopted participant observation. The participants in the observation comprised mainly of mixed characteristics of Aboriginals and other Australians(Lewis, 2015). Though the observation had been conducted across specific post codes only but it was suited for the specific study as reported incidence to police at these post codes were higher compared to ot her regions. Each participant was well-suited for the purpose of data collection as data obtained was specific. Participant observation method is appropriate for the purpose of collecting data from naturally occurring behaviour from usual context(Neuman, 2013). The participants differed culturally from one another and varied types of data was collected for this purpose. Once the scholar had collected varied types of data from participants, it was further analysed qualitatively to arrive at findings related to the study. The scholar made use of inductive techniques along with proper reasoning to arrive at findings related to the study(Liamputtong, 2009). Critical Evaluation and Analysing success of the Publication Australian women up to 16% experiences some or the other type of partner violence revealed by Australian Bureau of Statistics (ABS) as a part of the Personal Safety Study (PSS). Though there has been a declining trend compare to last year but one in every six women experienced physical violence by a partner compared to one in seventeen ratio for men(Ellsberg, 2008). Study conducted with cross-sectional data to find correlation between liquor outlet density and domestic violence rates provides positive relationship. Domestic violence risk cases being widely spread across Australia reveals that heavy episodic drinking almost doubles the rates of domestic violence. Participants observation reflects that individuals, who reported cases of violence were engaged in heavy episodic drinking. Incidence associated with heavy drinking was nearly six times and resulted in psychological, emotional and physical injury. Heavy drinking was associated with coercive control exerting behaviour over int imate partner. Threats in such cases can range from isolation, financial, emotional or behavioral control. Alcohol implicated partner violence depicts that alcohol purchased was within 500m to 10 km of the location. Most sales of these alcohols were purchased from supermarkets or other licensed packaged outlets. Drugs and use of other substances also potentially affected increased rates of abuse in family(Wendt, 2009). When the complex concept of violence is understood it resulted in identification of manifestation of interaction between family and intimate relationship. Victims of such violence are women, men and children with offenders being individual perpetrators. Longitudinal study conducted by the scholar reflects similar trends across growing experience of violence. Three most coercive behaviours that were outcomes related to high or hazardous levels of alcohol drinking reflects offenders to shout or swear, possessive or jealous and makes use of provocative arguments. The scholar made use of cross-sectional time-series aggregated data from post codes to study relationship between d omestic violence and alcohol outlet density using fixed-effects model. Alcohol outlet density was measured from three different types of outlet as on-premise, packaged liquor, and hotel or pub related consumption. The study concluded that there was high levels of association between domestic violence and alcohol outlet density in Melbourne. Limitations of the study Though the study aimed at evaluating several parameters related to domestic violence and establishes the same, yet it has been effectively able to establish correlation with sale of alcohol density only. Hence the study has encountered several limitations as given below; The scholar has examined post codes from Metropolitan areas alone whereas cases of domestic violence are high in Victoria and South Wales. Apart from alcohol abuse, there are several factors associated with domestic violence but none of the factors have been taken into consideration. Only data pertaining Melbourne and those obtained from police had been taken into consideration. The study has not considered any exclusion of reporting associated with domestic violence cases across Australia. Reference Lists Ellsberg, M., Jansen, H.A., Heise, L., Watts, C.H. and Garcia-Moreno, C., 2008. Intimate partner violence and women's physical and mental health in the WHO multi-country study on women's health and domestic violence: an observational study.The Lancet,371(9619), pp.1165-1172. Hennink, M. H. (2010). Qualitative research methods. Sage. Lewis, S. (2015). 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